Data Protection Statement


This Data Protection Statement gives you information about the nature, scope and purpose of the processing of personal data within our online content and the website, functions and content associated with it. For the terminology used, such as “processing” or “controller”, please refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

1. Responsibility

The responsible entity in the sense of data protection law is:


Baarerstrasse 137
CH-6300 Zug

Managing Director: Eugen Bareis
Register-Nr.: CHE: 464.697.374


We process the following data:

- master data (e.g., names, addresses)
- contact data (e.g., e-mail, telephone numbers)
- content data (e.g., entered text, photographs, videos)
- usage data (e.g., websites visited, interest in content, access times)
- meta/communication data (e.g., device information, IP addresses).

2. Purpose of processing

- providing the online content and its functions
- responding to contact requests and communication with users

3. Processing of personal data

We process personal data in compliance with Swiss data protection law. Furthermore, insofar as the EU GDPR is applicable, we process personal data according to the following legal principles in connection with Article 6(1) GDPR:

(a) processing of personal data with the consent of the data subject

(b) processing of personal data for performance of a contract with the data subject and for taking corresponding pre-contractual steps

(c) processing personal data for compliance with a legal obligation that we are subject to according any applicable EU law or according to any applicable law of a country in which the GDPR is applicable in full or in part

(d) processing of personal data in order to protect the vital interests of the data subject or of another natural person

(f) processing of personal data in order to safeguard the legitimate interests of third parties insofar as they are not overridden by the fundamental rights and freedoms or interests of the data subject. Legitimate interests in particular include our commercial business interests, being able to provide our website, information security, asserting our own legal claims and compliance with Swiss law. We process personal data for the amount of time necessary for the respective purpose or purposes. For retention requirements of longer duration on the basis of legal or other obligations to which we are subject, we restrict the processing accordingly.

4. Data Protection Statement for cookies

This website uses cookies. These are small text files that make it possible to store specific information related to the user on the user’s terminal device during his or her use of the website. Cookies make it possible in particular to determine the frequency of use and number of users of the pages, to analyse the site use behaviour and also to make our content more user-friendly. Cookies are stored until the end of a browser session and can be retrieved when the page is visited again. If you do not want this, you should configure your Internet browser so as to refuse to accept cookies.

5. Data Protection Statement for SSL encryption

For security reasons and to protect the transfer of confidential content such as queries you send to us as the site operator, this website uses SSL encryption. You can identify an encrypted connection by the fact that the address bar of the browser switches from “http://” to “https://” and by the padlock symbol in your browser bar.

When SSL encryption is enabled, the data you send us cannot be read by third parties.

6. Data Protection Statement for server log files

The provider of this website collects and stores information automatically in so-called server log files that your browser sends to us automatically. This consists of:

  • browser type and browser version
  • operating system used
  • referrer URL
  • hostname of the accessing computer
  • time of the server request

These data cannot be associated with specific persons. These data are not combined with other data sources. We reserve the right to review these data subsequently if we become aware of concrete indications of unlawful use.

7. Services of third parties

If necessary, this website uses Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam and YouTube for embedding videos.

Among other things, these services of the American company Google LLC use cookies, and therefore data are transferred to Google in the USA, whereby we assume that no personal tracking takes place as part of this through use of our website alone.

Google has undertaken to guarantee appropriate data protection in accordance with the American–European and American–Swiss Privacy Shield.

You can find more information in the Data Protection Statement of Google.

8. Data Protection Statement for contact form

Small files that are stored on the users’ computers are referred to as “cookies”. Various information can be stored within cookies. A cookie serves primarily to save the information concerning a user (or the device on which the cookie is stored) during or after the user’s visit to the online content. Temporary cookies that are deleted once the user leaves the online content and closes his or her browser are referred to as “session cookies” or “transient cookies”.

For example, the login status can be stored if the user visits after several days. Such cookies can also store the users’ interests, which can be used for reach measurement or marketing purposes.

If the users do not want cookies to be stored on their computers, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted under the system settings of the browser. Excluding cookies cause functional limitations of the online content.

A general objection to use of the cookies used for the purposes of online marketing can be declared for a large number of the services, especially in the case of tracking, via the US site the EU site Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online content may be usable in that case.

9. Data Protection Statement for comment function on this website

For the comment function on this website, besides your comments, information on the time the comment is written, your e-mail address and, if you do not post anonymously, the username you select is stored.

Storage of the IP address

Our comment function stores the IP addresses of the users who write the comments. Since we do not check the comments on our site before they are enabled, we need this information in order to proceed against the author in the event of legal violations such as libel or propaganda.

Subscribing to comments

As a user of the site, you can subscribe to comments after logging in. You are sent a confirmation e-mail to verify that you are the owner of the e-mail address provided. You can unsubscribe from this function at any time through a link in the information e-mail.

10. Data Protection Statement for the rights of access, erasure and blocking

You have the right to obtain information at no charge at any time about the personal data stored concerning you, their origin and recipients and the purpose of the data processing, as well as a right to rectification, blocking or erasure of these data. You can contact us at any time at the address provided in the site legal notice in this regard or with other questions on the topic of personal data.

11. Business-specific processing

In addition, we process
- contract data (e.g., object of contract, term, customer category)
- payment data (e.g., bank information, payment history)
of our customers, prospects and business partners for the purposes of performing contractual services, service and customer support, marketing, advertising and market research.

12. Data Protection Statement for objecting to advertising e-mails

We hereby prohibit the use of the contact data published within the scope of the site notice requirement for the purpose of sending advertising and informational materials that have not been expressly requested. The operators of the pages expressly reserve the right to take legal steps in the event that advertising information is sent unsolicited, for example through spam emails.

13. Contact

If the user contacts us (e.g., through the contact form, e-mail, telephone or social media), the information on the user is processed in accordance with Article 6(1)(b) GDPR in order to process and handle the contact request. The users’ information can be stored in a Customer Relationship Management System (“CRM system”) or a comparable query organization.

We delete the requests if they are no longer necessary. We review the necessity every two years; the statutory archiving obligations also apply.

14. Google AdWords

This website uses Google conversion tracking. If you reach our website through an ad placed by Google, Google AdWords sets a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and do not serve to identify you personally. If the user visits particular pages of our website and the cookie has not yet expired, we and Google can see that the user has clicked the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked across the websites of AdWords customers. The information obtained through the conversion cookie is used to compile conversion statistics for AdWords customers who have decided to use conversion tracking. The customers learn the total number of users who have clicked their ad and have been redirected to a page with a conversion tracking tag. However, they receive no information that could be used to identify the user personally.

If you do not want to participate in the tracking, you can refuse the allow the cookie that is necessary for this to be set, for example with a browser setting that disables automatic setting of cookies in general, or configure your browser to block cookies from the domain “”.

Please note that you must not delete the opt-out cookies as long unless and until you want measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

13. Data Protection Statement for Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google provides a browser plug-in at to disable Google Analytics. Google Analytics uses cookies. These are small text files that make is possible to store specific information related to the user on the user’s terminal device. They allow Google to analyse the use of our website content. The information about the use of our pages gathered by the cookie (including your IP address) is normally transferred to a Google server in the USA and stored there. Please note that on this website, Google Analytics has been supplemented with the code “gat._anonymizeIp();” in order to guarantee anonymised collection of IP addresses (so-called IP masking). If anonymisation is enabled, Google truncates IP addresses within member states of the European Union or other signatory states of the Agreement on the European Economic Area, so no conclusions can be drawn about your identity. Only in exceptional cases is the full IP address sent to a Google server in the USA and truncated there. Google follows the data protection provisions of the “Privacy Shield” agreement, is registered with the “Privacy Shield” program of the US Department of Commerce and uses the collected information in order to analyse the use of our websites, compile reports on this for us and perform other services for us in connection with this. You can learn more at

14. Modifications

We may adapt this Data Protection Statement at any time with no advance notice. The current version published on our website always applies. If the Data Protection Statement is part of an agreement with you, then, in the event of an update, we will inform you by e-mail or in another appropriate way of the change.